Text Resume

ASST. MARKETING MANAGERConfident, dynamic and results-focused marketing manager with almost four years experience in sports industry. Proven competencies in improving organizational productivity through the development and implementation of corporate strategies that foster operating synergies and facilitate lasting and positive change. Recognized for the ability to lead the professional development of diverse individuals and support a team oriented approach predicated on meritocratic principles. Promote a winning attitude and foster accountability to consistently exceed performance goals and expectations. Relevant skills include:? Well-experienced in brand marketing plans developing, events implementing, and budgeting? Results-oriented and strong implementation ability? In-depth understanding of industry and experience on sports marketing? Strong interpersonal and organizational communication and presentation skills? Proven leadership, strong sense of responsibility & initiative spirit? Passionate, hard working and team-work spirit? Fluent in English and Mandarin, both oral and written________________________________________HIGHLIGHTS OF RELEVANT EXPERIENCEAs asst. Marketing Manager, Li-Ning Co.Ltd－Involved and added significant value to negotiating and signing NBA super-star Shaquille O’Neal in 2006 throughout. Participated fully in executing “Shaq China Tour” afterwards. Li Ning was the first sports brand to operate this NBA superstar china tour for the very first time.－Led planning and executing “2007 Shaquille O’Neal China Tour”. It made a great hit in the market and sales increased by 200% in some cities.－Involved planning and executing Beijing 2008 Olympic integrated marketing project. Had been responsible for Spanish Men’s Basketball Team brand marketing mission. Achieved great success and made a deep brand impression worldwide.－Led repositioning and made adjustments to the strategy to promote Chinese University Football League (CUFL) in 2008, 23 stops on-campus grass-root event promotion were held in different colleges comparing to only 3 stops in previous year and over 400 college teams national wide competed in.Continued…－Led identifying and fully participated in negotiating and signing NBA star Baron Davis in 2008. Led to create and launched “BREADMAN” signature products line.－Led planning and executing Li-Ning Chinese Basketball Draft Camp(CBDC) in 2008 and 2009. It became the most influential and professional basketball training camp in china.－Led planning and executing “2009 Li-Ning NBA players China Tour”. It made great brand impression and sales increased tremendously.________________________________________PROFESSIONAL EXPERICENCELi-Ning (China) Sports Goods Co. Ltd-- 2006.5-PresentMarketing DivisionAsst. Marketing Manager? Drive the development and execution of marketing strategies and marketing plans aligned with corporate strategies and in line with global and regional guidelines.? Budgets generate and control.? Fully integrate Go-To-Market Marketing Strategies that maximize all Consumer touch-points, including Advertising, PR, Web, Events, Retail, Sports Marketing, etc.? Ensure full integration of all marketing functions, including product management, sales, and retail? Serve as the main point of contact to product team and manufactures? Ensure an appropriate Sports Marketing portfolio and network is developed and maintained with partners.? Seek and identify new program opportunities? Team management and building.China Minsheng Banking Corp. Ltd 2004.6-2006.5Marketing Dept. at headquarters? Marketing plans developing and event executing.? Maintain and develop a successful relationship with partners.? Internal and external communicating and coordinating.? English files translation.________________________________________EDUCATIONUniversity of International Relation, Beijing 2000-2004Degree in English________________________________________INTERESTS? Basketball, varsity captain in college? Running, marathon finisher of Beijing International Marathon in 07&08, 1500M champion of Li-Ning Company’s sports games? Triathlon, placed 18th in 2009 Beijing ITU Continental Cup, non-elite 20-39 age group ? Reading and travel________________________________________REFERENCEAvailable on request